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CONTENTS

THE 3D CLOUD

The enterprise-ready 3D platform for leading home goods retailers and manufacturers.

Marxent’s 3D Cloud is a hosting, content management, communications, and analytics platform that powers a suite of client-branded 3D applications. The 3D Cloud is hosted on Google Cloud and analytics are provided through Google Looker BI.

• The 3D Cloud platform is comprised of four main solutions (pictured below). 

• 3D Workflow is a web-based software that manages the onboarding of 3D products, the creation of business/assembly rules, and the assignment of product behavioral metadata (e.g., this lamp can go on tables, kitchen cabinet mount points, office chair configuration options).

• The 3D Content Management System consumes 3D Products and makes them available across channels (Web, Mobile, Stores) and 3D Applications.

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Marxent’s 3D Applications are “white label” applications that are branded and configured for each client.  3D Applications include 360 product spins, product configurators, augmented reality, photo configurators, 3D room planners, and virtual reality.  Audiences for 3D Applications include consumers, store associates, interior designers, and home construction professionals (kitchen installers, deck installers, etc.).  Each client also receives access to an analytics dashboard that reports on application performance.

3D Products

The production of 3D products begins with 3D Workflow.  Account Teams work with their clients to produce detailed documentation of a client’s products and associated business rules.  Product reference or “source” material such as product page URLs, product images, and product metadata is collected into 3D Workflow.  Products are assigned a Virtual ID (VID).  Product geometries, materials (fabrics, metals, plastics, etc.), and metadata (business rules, assemblies, etc.) are developed in parallel processes.  When all three parallel workstreams are completed, a finished 3D asset is made available to the Content Management System.

Below is a summary of major features available within our 3D Workflow:

• Order New Content: Order new 3D products or individual product components. 

• Track and Manage Content Orders: Track and manage the process of each piece of content ordered.

• Statement of Work (SOW) Tracking: Separate orders into different SOWs for easy bookkeeping.

• Review Ordered Content: Review new content and approve or reject it. If rejected, you can add notes, markup screenshots with arrows and text, and upload additional reference images to ensure the content is fixed correctly.  

• 3D Component Reuse: Reuse existing 3D models and materials on new products to reduce cost.

Refer to our 3D Content Guide for more information.

Content Management System

Our 3D Content Management System (CMS) houses and manages client applications, 3D products, and business rules.  The CMS also enables communications to and from 3D Applications. 

• The CMS integrates through APIs to the existing systems including pricing, availability, and cart. 

• Customer projects are collected by the 3D Cloud and made available to clients via an online portal. 

  • The 3D Cloud does not house any personally identifiable data such as customer names or emails.

• Application data is collected by Marxent’s 3D Cloud and presented in an analytics dashboard via Google Looker Data Studio. 

Below is a summary of major features available within our 3D CMS:

• Centralized Product Data: Maintain a variety of attributes about a given product to maintain integrity on the source of truth about the product.

• Taxonomy: Organize products into hierarchical categories. 

• Search & Browse: Quickly search for products by name or SKU, browse the product category tree, and view recent categories & products.

• Product State: Track and manage the state of individual products and allow catalogs to be published to different locations based on state.

• Metadata & 3D Component Separation: A product's metadata and 3D components are maintained independently of each other to allow for easy reuse and sharing.

• Download 3D Content Files: Download source or generate files for all 3D components, so that they can be used to meet various stakeholder needs within my organization (e.g., Consumer Research, Sales, Manufacturing, etc.).

• Component Versioning: All versions of a 3D component are stored to be viewed at any time.

• Level of Detail (LOD) Management: View and manage the various levels of detail for a product and its 3D components.

• Internationalized Prices and Metadata: View and manage a variable pricing and multilingual metadata.

• Brand and Application Management: Create, configure, and manage multiple brands and their applications from a single user account. 

• Subscription for Brands: Subscribe products to multiple brands so that we have a 1-to-many relationship and gain economies of scale for your 3D models.

• Role-based Accounts: Govern access to the platform using role-based permissions, so that users are only able to perform the functions associated with their role.

• APIs: Access and distribute 3D models to a variety of experiences, and/or enable system integrations by consuming content through an API.

• Content Publishing: Control what content gets published to different environments (testing/dev, certification, production).

• 3D Cloud Application Management: Configure and manage the suite of 3D Cloud applications.

Web AR

• Web AR Generation: Generate web AR assets in bulk for any product in the CMS.

• GLB and USDZ: GLB and USDZ files are generated in a variety of LODs for each product.

Product Configuration

• Kongfigurator: A platform for building and deploying product configurators. From simple to complex.

• Preview Configurators: Preview the deployed product configurator from within the CMS.

Privacy & Security

Security & Compliance Framework

Marxent’s comprehensive approach to security and privacy means using the latest technology and techniques to secure the platform or service, as well as putting organizational tools and controls in place to ensure that all employees are committed to the security and privacy of customer data.  Achieving this requires an intelligent, layered approach. Every technical and operational layer of the Marxent platform has been addressed, including:

• Physical Infrastructure

• Software Services

• Data Persistence

• External Interfaces

• Service Change Control

• Service Support
  
  

Marxent works with leading third-party auditing firms for the regular, independent assessment of all controls, ensuring that our security is consistently maintained and regularly enhanced to meet the latest standards.

Security Compliance & Audits

Marxent participates and complies with industry certifications and accreditation programs to provide the highest level of assurance regarding our operations, infrastructure, and security controls. Marxent partners with leading AICPA-certified third-party auditors to attain and maintain security compliance and attestations including:

• SOC 2, Type 1 Attestation

• SOC 2, Type 2 Audit

Marxent also engages third parties to perform annual penetration testing against its platform and services.

Robust Physical Security

Marxent‘s Platform builds on top of the most secure cloud vendor in the market, Google Cloud Platform (GCP). GCP adopts robust controls to maintain security and data protection in the cloud. The controls are tied to applicable compliance certifications, at the minimum.

• PCI DSS Level 1

• SOC 2

• MTCS

• HIPAA

• FERPA

• Section 508 / VPAT

• FedRAMP (SM)

• FISMA, RMF, and DIACAP

• NIST

• CJIS

• FIPS 140-2

• CSA CCM

• GDPR, G-Cloud, CCPA

Data Protection & Encryption

Marxent protects enterprise security by ensuring that the customer’s data is encrypted as soon as it moves outside of the Marxent firewall.  All data flowing into or out of the Marxent platform travels through the Marxent gateway. The Marxent gateway uses either TLS or IPSec to establish a secure connection between the gateway and the customer’s individual Marxent environment.  Data at rest within the Marxent Platform is protected using industry-standard AES 256 encryption implemented in a hierarchical model.

Continuous Security Monitoring & Alerts

Marxent works closely with customers to ensure a mutual understanding of key business and compliance controls. All components of the Marxent service are automatically classified for security purposes, based on how often they are used within the platform. This classification determines the frequency at which Marxent conducts vulnerability scans. If vulnerabilities are detected, Marxent ensures that corrective action takes place within a predetermined time frame based on the risk level.

Production Support

Post-implementation, 3D Cloud support services include:

Hosting & Maintenance

• App monitoring

• 3D model hosting & publication

• Storage of user projects

• User account management

• OS version management (apps & web browsers)

• App updates (up to 2 per year)

Merchandising Support

• Product maintenance

• Catalog & business rules maintenance

• Inspiration images (30 included)

Reporting & Planning

• Quarterly business reviews

• Monthly executive updates

• Analytics tracking & insights

Training

• Educational newsletters

• Train-the-trainer program

• Webinar training

• Knowledgebase

Marketing & Promotion

• Promotional videos

• Promotion best practices

• Integration best practices

To learn more about SLA agreements, see 3D Cloud Service Level Agreement below.

3D APPLICATIONS

Marxent offers a full suite of 3D applications designed to engage consumers across their buying journey, from inspiration, to design to purchase.  3D Applications include 3D 360 Spins, 3D Product Configurators, Augmented Reality, Photo Configurators, and 3D Room Planners.  In this section, we’ll provide a detailed overview of each 3D Application from the customer value proposition, to integration specifications, to return on investment.

Augmented Reality

Augmented Reality applications enable mobile shoppers to view a virtual product in their room by clicking on a “View in Room” button from the product page.  AR is available via a mobile web page through WebAR.

Target Audience & Use Case

The target audience for AR is e-commerce shoppers.  AR is a valuable feature for shoppers as it permits them to place a prospective purchase in their space to evaluate if the product looks good or fits in their space.  The most common products viewed in AR are large products where evaluating fit is important.  The following chart ranks the most popular product categories viewed in AR.

AR usage by mobile OS, gender, and age group

Features Included

• View in room button on PDP

• Floor and space tracking

• Place product

• Rotate product

• Screen capture and social share

• Add to cart (ATC)

Customer Engagement

• 2 to 4 times increase in time with product

• 3 to 5 times more products viewed per visit

• 2 to 3 times more likely to convert
  
  

3D Catalog Recommendations 

• Large “will it fit” products

• Bestsellers

• Minimum of 500 products

• Best practice is to include 50% to 75% of your catalog

3D Files & Specifications 

Web AR

• USDz (iOS, Apple Users)

• GLTF (Google Android Users)

Available Integrations & Specifications

• Web AR is available via an API call from a product page (Available for Chrome, Firefox, Edge, Safari and Opera browsers; Internet Explorer not supported)

3D Product Configurator

3D Product Configurators are configurable WebGL 3D models designed for a client’s product page to enable shoppers to manipulate and investigate a product, as well as change and visualize available product options. Further, shoppers may spin the product on any axis and zoom in to see greater levels of detail.

Target Audience & Use Case

The target audiences for 3D Configurators include e-commerce shoppers, store associates, and dealers.  3D Configurators build upon the features of WebGL spins by giving shoppers the ability to personalize their prospective purchases. These interactive products increase customer engagement, improve the shopping experience and increase conversion rates.

Features Included

• Unlimited “nested” product configuration

• Spin and rotate products

• Zoom in and out

• Download product image (resolution options)

• Add to cart (ATC) integration

• Print/email bill of material (BOM integration)

• Product measurements (optional)

• Preset camera views

• Product filters

• Social sharing

• Web AR if viewed from a mobile phone (optional)

Customer Engagement

• 60% to 90% of users configure products

• 5 to 8 different product configurations per user/session

• 8% to 30% download an image of the final configuration

• 10% to 30% of mobile users view a product in AR

• 2 to 4 minute average session time

• 10% to 30% increase in ATC rate

3D File Inputs & Specifications

• Total polygons below 100K recommended

• Photography references and dimensions

• Identification and photos of any unique properties

• High-resolution materials reference recommended

• Product business and assembly rules

UX & Branding Options

• Marxent-provided configuration panel

• Client-provided configuration panel

• Client-specific icons

Available Integrations & Specifications

• Available for Chrome, Firefox, Edge, Safari, Opera browsers

• Internet Explorer not supported 

3D Sectional / Modular Configurator

Target Audience & Use Case

The target audiences for 3D Sectional / Modular Configurators include e-commerce shoppers, store associates, and dealers.  3D Configurators build upon the features of WebGL spins by giving shoppers the ability to personalize their prospective purchases. This addresses the composition of modular products (e.g., Right Arm Facing sectional vs. Left-Arm Facing sectional) to prevent “write wrongs” and reduce risk of product returns.

Features Included

• Unlimited “nested” product configuration

• Spin and rotate products

• Zoom in and out

• Download product image (resolution options)

• Add to cart (ATC integration)

• Product measurements (optional)

• Preset camera views

• Product filters

• Web AR if viewed from a mobile phone (Premium option)

Customer Engagement

• Average of 6 configurations per session

• 30+% increase in Add to cart (ATC) rate

• 50% increase in cart conversion rate

• 120% increase in average order value

3D File Inputs & Specifications

• Total polygons below 100K recommended

• Photography references and dimensions

• Identification and photos of any unique properties

• High-resolution materials reference recommended

• Product business and assembly rules

UX & Branding Options

• Marxent-provided configuration panel

• Client-provided configuration panel

• Client-specific icons

Available Integrations & Specifications

• Available for Chrome, Firefox, Edge, Safari, Opera browsers

• Internet Explorer not supported 

Room Visualizer

A Room Visualizer application features a fixed background photo and a configurable vignette of products.  Unlike other 3D applications, the Room Visualizer features rendered images of 3D products from a defined vantage point.  The objective of a Room Visualizer, or “showroom” as often referred to, is to offer shoppers a quick and easy way to select and visualize a specific grouping of furniture.  The optimal number of slots that can be used with different product images is typically 3-5, with each slot featuring anywhere from 10-20 products that can be displayed in the room. In the image below, the goal of the Room Visualizer is to help shoppers select a desk, monitor, and chair for a home office.  A Room Visualizer is also ideal for a quick and easy-to-use mobile experience.  Shoppers may select from a preset number of background photos so consumers may choose between a bedroom, office, or living room space for instance.

Target Audience & Use Case

Room Visualizers are ideal for consumers who are looking for a quick and easy way to select and visualize a vignette or suite of furniture such as a home office or a living room set.

Features Included

• Mobile-friendly experience

• High-resolution product renders

• Product variant support

• Product descriptions

• Product list with pricing and details

• Request a quote

• Add to cart (ATC) (Integration required)

• Integration with Product Availability

• Social & email sharing

• Download your design

• CRM integration with CTAs

Engagement Analytics

• Average session duration 10 minutes

• 3% to 5% submit quote or request BOM

• 1% to 4% find a dealer

• 8% Add to cart rate

3D Catalog Best Practices

• Curated product sets (home office, living room set)

• 10 to 20 products per category

• 3 to 5 background photos
  
  

3D File Inputs & Specifications

• Total polygons below 100K recommended

• Photography references and dimensions

• Identification and photos of any unique properties

• High-resolution materials reference recommended

• Conversion from polygonal files is available (e.g., OBJ, FBX)

• Product business and assembly rules

UX & Branding Options

• Client logos and colors throughout

• Client typography and iconography

Available Integrations & Specifications

• Find a deal

• Add to cart (ATC)

• Submit quote

• CRM

3D Room Planners

Available 3D Room Planners

Marxent offers a variety of 3D Room Planners across multiple customer projects including planners for kitchens, bathrooms, offices, outdoor decking, and furniture. 3D Room Planners are designed for consumers to build their own spaces, help store associates consult with shoppers, for home professionals to consult with clients and for interior designers to sell to clients. 

All of Marxent’s room planners integrate to both the online checkout and in-store point-of-sale (POS). All room planners also feature a proprietary “design from photo” feature that enables consumers to drag and drop products out of 2D inspirational images into their own 3D room.

Marxent also has a proprietary partnership with Pinterest to index inspirational images and products in the room planner against Pinterest trends.  This is a very valuable feature as more than 500 million consumers per month start their project buying journey on Pinterest.  Finally, room planners can also be paired with an HDTV or Virtual Reality (VR) headset in-store to create a truly immersive shopping experience.

Target Audience & Use Case

The target audience for 3D Room Planners is broad and includes online and in-store shoppers, sales associates, interior designers and contractors.  Room planners are used to design and visualize and purchase an entire room.  We like to call this “Room Commerce.”  Marxent’s 3D Room Planners feature a proprietary “Design from Photo” feature and a full cart integration.  3D Room Planners are available via a browser or an iPad.  The iPad option may also be paired with a VR headset or mirrored on an HDTV in store.

Features Included

Marxent’s 3D Room Planners include a broad range of floorplan creation, navigation, design and output features. Below is a representative list of our available features.

Premium Features

Below is a representative list of optional features for additional purchase:

Inspiration and Design from Photo

Design from Photo is an important feature that greatly simplifies design products by reducing the need for users to look for products via the catalog dropdown. Design from Photo also inspires a user’s choices. Users who use the Design from Photo feature are more likely to save a project, register, share a project, request a bill of material, and add a product to cart.

HD Renders

High Definition or HD Renders are an optional feature available to 3D Room Planning clients. HD Renders are created by positioning the room at the desired angle and by clicking the HD Render button. HD Renders are completed in an average of two minutes and users may request a notification when renders are ready. Users may then choose to share renders on social media or email renders to clients.

Customer Engagement

• 30% to 50% increase in average order value (AOV)

• 15% to 30% reduction in returns

• 2% to 5% ATC rate

UX & Branding Options

3D Room Planners are configured to reflect a client’s brand scheme.  All icons and text are fully configurable.  Other UX and branding options include:

• Client logo and branding

• Client typography and iconography

• Menus and buttons

• CTAs

• Filters

3D Catalog Best Practices

Furniture Planner

We recommend a minimum of 2,000 products to launch a 3D Room Planner for furniture and growing the number of products to 5,000 over 12 to 18 months.  The following is a high-level breakdown of counts by category.  Please contact your account team for the latest content guidelines.

• 35% living room

• 20% bedroom

• 20% dining room

• 5% home office

• 8% outdoor

• 14% décor & accessories

Kitchen Planner

In addition to the kitchen cabinet catalog, we recommended a selection of dining room furniture and décor.  See your account team for the latest content guidelines.

Deck Planner

In addition to the decking product catalog, we recommend a selection of outdoor furniture and décor.  See your account team for the latest content guidelines.

Office Planner

In addition to the office product catalog, we recommend a selection of accessories and decor.  See your account team for the latest content guidelines.

Available Integrations & Specifications

• Website / App Integration

• Single Sign On (SSO)

• Pricing

• Product Information Management (PIM)

• Availability

• Add to Cart

• Customized Bill of Materials (BOM)

• CRM for Lead Generation

• Custom Analytics

• Customer service modules

• VR or HDTV networking (iPad planner only)

• Local store cache server (iPad planner only)

Please refer to our Integrations Guide for more information.

ANALYTICS & CUSTOMER SUCCESS

Dashboards

Clients are granted access to an analytics dashboard for each application. Dashboards are built using Google Data Studio.  If a client wishes to also tag application events to receive analytics via an existing analytics platform, this service is available as well. Dashboards include monthly KPIs (sessions, users, month-over-month metrics, conversions, geographical and store data, session duration data), session analysis tools, category, product, and content analytics and project insights.

Knowledgebase

Each applicable 3D Application is provided a knowledgebase.

• Customized for each client from a standard set of starting content.

• Integrated throughout the application based on topic.

• Users may also access the entire knowledgebase to search for a specific topic.

Standard topics include how to get started, how to build a space, how to visualize a space in 3D, how to produce a materials list, how to modify a project, system requirements and an option to submit app feedback. The knowledgebase also serves as an important dataset to see customer questions and permit us to continuously improve the app.

Quarterly Business Reviews

Your account team and project manager will schedule four quarterly reviews. The intent of these reviews is to keep your teams current on the performance of the 3D applications and to give project visibility to key organizational stakeholders. The standard agenda for a QBR includes:

• Annual project goals and milestones

• Application updates and demos

• Executive performance update

• Detailed application performance review

• Training updates

• Production support updates

• Product roadmap updates

Monthly Executive Updates

Your account team will email you a monthly executive update across all your applications.  The audience for the update includes the project team as well as key stakeholders and executives who may not have day-to-day project visibility. Monthly updates include month-over-month and year-over-year metrics on KPIs as well as example customer projects.  Executive updates also include our app performance against other Marxent clients.

Promotional & Marketing Support

Marxent’s Customer Success team is responsible for providing a library of best practices and promotional assets to account teams to optimize app adoption and conversion. Customer Success library assets include:

• Add to Cart value proposition

• AR promotional best practices

• Web planner promotional best practices

• Rapid app adoption checklist

• 3D organizational chart

• App ratings and review oversight

• UX best practices

Store Training & Support

Marxent has a world-class training and support program. Services include store, designer, and sales associate training.

Training sessions include:

• App overview

• Knowledge base

• Using the app in the sales process

• Interior design basics 

• How to take great screenshots 

• Troubleshooting

• Features and benefits

• Practice sessions

• Consultations vs. interior design process

• Overcoming sales objections
  
  

3D CLOUD SERVICE LEVEL AGREEMENT
 

3D Cloud Service Levels.  The following service levels apply to the following categories of Incidents (defined below) that may affect 3D Cloud or the operation of Client’s Branded 3D Application(s):

“Critical Impact Incidents” means a service error affecting the functionality of the 3D Cloud and the customers are unable to use Client’s Branded Template.

• Response time: 30 minutes or less

• Work around or temporary correction within 4 hours

• Permanent correction within 1 business day

• Service Level Credits: 10% of the 3DSS Fees for the month in which the Service Level Failure begins and 5% of such monthly 3DSS Fees for each additional business day that the corresponding Incident remains unresolved.
   

“High Impact Incidents” means functional errors in the Client’s Branded Template or system communication issues that materially impair the customers’ use of Client’s Branded Template.

• Response time: 1 hour or less

• Temporary correction within 24 hours

• Permanent correction within 2 business days

• Service Level Credits: 5% of the 3DSS Fees for the month in which the Service Level Failure begins and 1% of such monthly 3DSS Fees for each additional business day that the corresponding Incident remains unresolved.

“Low Impact Incidents” means minor functional errors that can be addressed with a work around or do not materially impair the use of Client’s Branded Template or requests for assistance, information or services that are routine in nature.

• Response time: same business day

• Permanent correction within 5 business days

• Service Level Credits: 5% of the 3DSS Fees for the month in which the Service Level Failure begins and 1% of such monthly 3DSS Fees for each additional week that the corresponding Incident remains unresolved.

For purposes of the foregoing, the following terms have the meanings set forth below:

1. “Incidents” means, collectively, Critical Impact Incidents, High Impact Incidents and Low Impact Incidents.

2. “Service Level Failure” means Marxent’s failure to permanently correct any Incident within the stated time above for permanent correction for the applicable Incident level.

3. “Service Level Credits” means the credits set forth with respect to each category of Incidents for which Marxent shall issue to Client, as Client’s sole remedy, for a Service Level Failure.

In the event of a Service Level Failure, Marxent shall issue a Service Level Credit to Client; provided that Marxent shall have no obligation to issue any Service Level Credit unless Client reports the Incident to Marxent immediately upon becoming aware of it and requests a Service Level Credit in writing within five (5) days of the Service Level Failure. Any Service Level Credit will be issued to Client in the calendar month following the calendar month in which the Incident occurred. Notwithstanding the foregoing, for any given month, the aggregate Service Level Credits shall not exceed 30% of the 3D Cloud Fees for such month. For purposes of determining whether an Incident has occurred, no Incident shall be deemed to have occurred, nor shall any Service Level Failure be deemed to have occurred, if any impairment is due, in whole or in part, to (a) scheduled downtime; (b) downtime or degradation due to a Force Majeure Event (as defined in the Agreement); (c) any other circumstances beyond Marxent’s reasonable control, including but not limited to, Client’s or any Authorized User’s use of Third Party Materials (as defined in the Agreement) in conjunction or combination with the 3D Cloud or in any manner not expressly approved by Marxent, misuse of the 3D Cloud; or (d) any suspension or termination of Client’s or any Authorized Users’ access to or use of the 3D Cloud as permitted under the Agreement. In the event that a Service Level Failure (other than with respect to Low Impact Incidents) occurs in more than three (3) consecutive months during the term, Client may terminate the Agreement upon written notice to Marxent. This section sets forth Marxent’s sole obligation and liability to the Client for any and all Service Level Failures.

3D CLOUD PLATFORM SERVICES OVERVIEW

3D Cloud has a number of services that power client applications. Below is a high level of architecture of those services, along with an explanation of each and the impact of an outage for each type listed.

IN-STORE 3D ROOM DESIGNER REQUIREMENTS FOR IPAD

iPad Only Internet Requirements

Dedicated Internet connectivity speeds required to run 3D Room Designer in Megabits per second: 

iPad Only Hardware Requirements 

3D ROOM DESIGNER REQUIREMENTS FOR IPAD AND VR

Internet with Local Cache Server 

Dedicated Internet connectivity speeds required to run 3D Room Designer in Megabits per second: 

Our primary requirement is a stable internet connection to support the following:

• Twice Daily Content Sync 

• On-demand server maintenance and troubleshooting of the on-site server via remote desktop

Data Ports

• Ports to open:  80 (http), port 443 (https)

• External IP addresses to allow: Dayton office IP: 4.16.32.222 - Marxent notify if we have to add any others

Virtual Reality with Local Cache Server Requirements

3D ROOM DESIGNER FOR WEB SYSTEM REQUIREMENTS

Internet Speed

These are the dedicated Internet connectivity speeds required to run 3D Room Designer by Megabits per second

Web Browser Compatibility 

3D Room Designer requires WebGL 2.0 technology and supports by the following web browsers

Chrome is the leading web browser for 60% of domestic internet users and is the preferred browser for 3D Room Designer Web. If a user attempts to access 3D Room Designer Web using a non-supported browser they will be redirected to, and asked to, download alternative browsers.

Web Browser Hardware Requirements 

Laptop trackpads are supported, however, Marxent recommends the use of a two-button mouse with a scroll wheel for the best user experience.